Damascus
This is the return. The city I was forced to flee in 2011 is the city I came back to build in 2025. The journey closes a circle that almost no one of my generation has been able to close.
Head of Marketing & Digital Transformation — Al-Boraq Telecom (Contract)
Contract engagement, not permanent staff · Official & Authorized Samsung Agent in Syria · Nov 2025 – Jun 2026 · 100% Remote
Engaged on a fixed-term contract as Head of Marketing & Digital Transformation for Al-Boraq Telecom (شركة البراق للاتصالات) — the official and authorized agent for Samsung in Syria — to lead a digital development mandate rather than serving as permanent staff. Directed a cross-functional team of software developers, designers, and marketers that grew from 17 to approximately 22, leading the engagement 100% remotely from his base in London, Ontario. A completed personal consulting engagement, not a YSADAKI client project.
Custom CRM & AI Infrastructure
Re-engineered the company's technical stack from the ground up: built a custom CRM linking service, sales, and device tracking into a single operational spine, and architected a complete AI implementation framework — introducing advanced tooling into a Syrian company at the precise moment the country begins to rebuild.
Key Initiatives
- National Samsung Syria marketing campaigns across Meta & Google
- Custom CRM linking maintenance, sales, and device tracking into a single operational backbone
- AI implementation framework — introducing advanced tooling into a post-conflict Syrian enterprise
- Ongoing think-tank publication work and strategic communications consulting